Love & Money

TD Bank’s annual Love & Money campaign explores how couples think about and manage finances together. This interation uses insights from a survey of partnered and formerly partnered adults to unpack the financial dynamics of relationships. The work translates those findings into a motion piece and accompanying infographic that bring key stories to life and drive engagement on TD’s Digital News Center.

Infographic

View the animated infographic here

 

Client: TD Bank
Creative direction: Greg Stewart
Copy: Devon Dams-O'Connor
Art direction & storyboard: Sarah Rocco
Animation: Imaginary Content

 

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Ingenuity Design

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Cream & Crumbles