Pecan Street Fair
eBay’s Retail Revival program supports local business owners in bringing their unique inventory to a global marketplace, while strengthening ties within their local business communities.
As eBay prepared to launch the next Retail Revival city in Austin, the team needed a physical presence that could both spotlight participating sellers and attract new small business owners and entrepreneurs to the program.
Promotional banner, Digital
Booth interior
Photo by @julian.on.ig
Exterior signage
40x86"
Logo
Prize wheel
Props & selfie wall
Photo by @maureensweet_
Promotional tweet
Pecan St. Festival | Austin, TX
Photo by @getlostinaustin
Informational signage
Seller Cards, 5x7"
Interior signage
Mission Statement, 36x60"
Created, owned, and executed the environmental look and feel for eBay’s booth at one of the largest arts, crafts, and music festivals in Austin, collaborating with multiple vendors to bring the space to life.
Event assets included: logo design, informational signage, digital banners and backdrop, a selfie wall with props, seller cards, and a branded prize wheel.
Client: eBay
Art direction: Greg Stewart
Copy: Tom Corbett
Design: Sarah Rocco
Keep Shopping Independent
Following eBay’s presence at the Austin Pecan Street Festival, eBay officially launched Retail Revival in their Austin office with an immersive, seller-focused event designed to onboard and engage participating small business owners.
The experience welcomed 50+ sellers for programming, panels, and training, with several branded elements designed as permanent installations to extend the life of the event beyond the launch.
eBay lobby, Austin
Signage, 44.5x95"
Manifesto
11x17"
Hallway leading to conference center
Welcome center
Event Assets
T-shirt design
Sellers
Swag item
Koozie
Swag item
Koozie
T-shirt design
eBay empoyees
Event assets included: logo, manifesto, welcome signage and banners, directional signage, name tags, town hall wall decals, swag items (stickers, t-shirts, koozies, tote bags, stickers).
Client: eBay
Art direction: Greg Stewart
Design: Sarah Rocco