eBay Open
eBay’s flagship event for sellers brings the community together to learn, network, and hear directly from senior leadership. Historically an in-person experience, the event evolved into a digital and hybrid format as the needs of the seller community shifted.
eBay Open 2022 aimed to bring sellers closer—onstage, behind the scenes, and into the conversation—while reinforcing eBay’s commitment to sellers and inspiring confidence in eBay as their platform of choice. The challenge was to translate the energy, access, and connection of an in-person event into a fully immersive, end-to-end online experience.
The resulting experience focused on creating a cohesive visual system and presentation framework that supported dozens of sessions and speakers, helping participants feel more involved, engaged, and connected despite the virtual setting.
eBayOpen22: Sellers
Photo by @michaelajoyphotography
Keynotes
Stef Jay (SLT) Seller Discussion with Gabe Middleton & Rob Veres
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Stef Jay (SLT) Keynote Presentation
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Andrea Stairs (SLT), Beric Alleyne, Adam Ireland
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Dawn Block Keynote Presentation (SLT)
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Event development was structured around four guiding pillars—Inspire, Connect, Educate, and Celebrate—shaping both the content strategy and the overall experience. Programming combined seller-led storytelling with keynote presentations from eBay’s senior leadership, alongside fireside conversations designed to foster dialogue between sellers and the SLT.
Seller-led
eBay Seller: rosiev2007
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eBay Seller: SarahStylesLLC
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eBay Seller: Big Dreams
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eBay Sellers: ThePoshKings & Colorado ReWorn
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The experience blended photography, animation, video, and live interactive moments to support a dynamic digital environment, resulting in increased engagement and participation. The event exceeded the previous year’s metrics and grew to over 10,000 attendees with more than 30,000 registrations.
eBay Open 22 Sizzle Sneak Peek
Social asset
eBay Seller Sneak Peek, SimplyBee
The visual system extended across the full event experience, supporting presentations, on-screen moments, and digital touchpoints in a way that felt cohesive and intuitive for both speakers and attendees
Final event assets included: Event Playbook, T-shirt designs, SWAG items, onsite collateral for satellite watch parties.
Event brand book
Opening animation
Client: eBay
Creative direction: Greg Stewart
Art direction & design: Sarah Rocco & Christie Cooper
Design support: Michele Mauguin & Jenna Wilke
Copywriter: Jason Grant
Animation: Imaginary Content
Production & set: Event Architects
Event photography: Michaela Joy Photography
Watch the full event here
Up & Running Campaign
eBay's Up & Running campaign launched in April 2020, shortly after the first wave of the Covid-19 pandemic, with 5 animated instructional videos. Its goal was simple: to get small businesses online, fast.
Adding to their growing catalog of small business resources, the series teaches sellers the basics of: setting up an eBay business, listing essentials, shipping and returns, planning tor growth, and managing their business longterm
eBay Listing essentials
Up & Running video 2 of 5
eBay Planning for Growth
Up & Running video 4 of 5
Art direction: Greg Stewart
Storyboard & design: Sarah Rocco (Videos 1 & 3: Amy Glaser)
Copywriter: Danielle Hughes
Animation: Imaginarv Content